About

Jelly is a clothing brand based in the UK that creates designs for apparel. Our aim is to give our customers thoughtfully designed and handmade products that tell a story (basically, we make nice t-shirts for nice people).

We see ourselves as a skate brand for the older generation, inspired by the skate aesthetic and made for those that admire it. Not only do we make nice things, we do nice things (isn't that nice?) and donate £1 per sale to the Worldwide Fund for Nature, as well as using environmentally friendly materials.

Jelly is open to collaborations and to wholesale retailers. If you are interested in undertaking a project with Jelly then feel free to contact us and tell us your ideas. Silly concepts welcome.

THE COLLECTIONS

Each collection by Jelly is inspired by a cultural theme from around the world. The completed designs are a result of research into history, patterns and modern style.

THE PYRAMID COLLECTION

The first collection by Jelly is inspired by Ancient Egyptian religion and The Four Sons of Horus. This group of Gods were personifications of the four canopic jars, the vessels in which your organs were placed when you were mummified. Since the heart was thought to embody the soul, it was left inside the body.

IMSETY - in human form protected the liver

HAPI - in baboon form and protected the lungs

DUAMUTEF - In jackal form and protected the stomach

QEBEHSENUEF - in hawk form and protected the intestines

Each son protected a part of the body and each son was protected by a female God. The Four Sons are linked to the circumpolar stars of the Great Bear (or Plough) and are said to be behind this constellation in the Northern Sky.